How to market your small business for free?

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Last Updated on July 25, 2022

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If you are low on budget, then marketing your business with costly marketing tools can be quite overwhelming and out of reach. Many small businesses for the most part have limited resources as it is for it to be spending on tools to promote itself.

There are a lot of marketing automation tools but I would recommend using tools that make sense for what you are doing and what you have planned for the future. I have seen people buying too many tools which they don’t need in the first place.

And since you are already here reading the following article, I believe you too are in somewhat a similar dilemma.  Marketing for Free does not necessarily mean it is a less successful approach as compared to the paid ones.

How to market your small business for free

On the contrary, it is actually one such practice which many successful businesses still use to be on top. Free strategies along with paid marketing work wonder to not only push a business at the top, but also keep it there till a rival business with the same approach comes to compete for the number one position.

In the following article, we will discuss in detail and in-depth about all the popular free marketing strategies out there, which we can apply to better promote your business most efficiently and effectively.  

However, if you think you can manage to spend a few bucks here and there to avail paid marketing as well. Then, feel free to check here for the best marketing strategies for small businesses.

This beautifully written guide is a hands on for anyone willing to try out paid marketing strategies on their own to promote their business to success.

Top x ways to promote your small business for free

Let us next have a look at all the various ways and strategies with the help of which you can promote your small business absolutely for free and without having to spend a single dime. 

1. A Google My Business is a must

The very first step to do in order to make your My Business credible is opening up a My Business account. Having a Google My Business account can do wonders when it comes to making a good impression on your target audience. 

When you have a legit My Business account on Google, it becomes quite easy and simple for your audience to find you online with the help of Maps.

And although, this might seem like a small lead in comparison to other strategies out there, when accumulated can bring results with the passage of time.

2. Engaging on Social Media

Posting on social media as well as engaging with your audience on such social media platforms can prove quite useful in building your brand as well as promoting your business to a bigger and more diverse audience. 

Today, users spend countless hours browsing social media websites such as Facebook, Instagram, Linkedin, and Twitter just to name a few.

Promoting your products and business with the help of such social media websites by posting blog posts, running polls as well as interacting with your audience directly can help in redirecting traffic from such social platforms to your own website. 

3. Tagging people & businesses on Social Media   

One of the smartest ways to promote your business online is by tagging others. From audience users to influencers to other business accounts, you can tag them all.

As long as they don’t mind getting tagged onto your posts published online, there is just no harm to tagging.

The only small point to consider however is that whenever you tag people or businesses online, it is best if they belong or are interested in your particular domain of niche. 

This is because when the niche is similar, the user base too for the particular accounts tagged can also be expected to be similar.

Hence, giving you enough opportunity to attract users interested in the particular niche of your domain as well. 

4. Make use of Email marketing

One of the oldest and most conventional ways to promote your business or product online would be with the help of Email marketing.

No matter how many messaging apps come up, Emailing is still the most prominent form of communication till date. For sending important files as well as messages, there possibly cannot be a better option than Emails.

Hence, all you need to do is come up with a persuasive Email marketing strategy and you are all good to go. The better the quality of your Emails, the better the engagement.

5. Using hashtags on posts online

If used efficiently and effectively, hashtags can reap great results in promoting your business online. When it comes down to how crawlers work on social media websites, hashtags are one such thing which can be easily picked up by social media crawlers and assigned importance.

This in turn helps your posts or contents reach out to a larger audience who might have a similar taste or are interested in the same niche as your business. 

6. Go for Guest posts

Guest posting is one of the most organic ways out there to redirect traffic from someone else’s website to yours. This not only helps build your brand among your peers and end-users. But, also help establish a more robust page authority.

Having a good authority greatly helps with SERP rankings as well as increasing the stature of your website. 

To know more in detail about ‘Guest Posting’ as well as how you can use it to promote your business online. You can refer to the following article on “The Ultimate Guide to Guest Blogging” by Neil Patel.   

7. Producing Comprehensive Infographic

What would you prefer? 

Reading long blog posts OR looking at attractive and data-rich Infographics to understand a concept better. 

If you are someone who has limited time and would like to get more information processed in less time. Then, I guess most of your answers would be Infographics. 

And thus, if you can devise and design infographics which are both quality-driven, attractive as well as informative. You can easily use them to build links from other websites hosting your infographics or simply promoting your service or business directly to your target audience with their help. 

Infographics can work in many ways to promote your business online as well as boost traffic to your website. 

To know more about how to use infographics in promoting your business online, feel free to refer to the following article on “12 Effective Ways to Use Infographics for Marketing” by Forbes.

8. Starting a blog and posting quality content

If you are not short on good writers and can manage producing good quality content on your own. Then, starting off a blog belonging to the niche of your domain can be quite useful in promoting your business, building trust among your target audience as well as ranking your website among your rival peers.

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Rahul Choudhary is a technology and troubleshooting expert. He gives his expert opinion on different technology trends and provides troubleshooting guides for different apps, websites, & consumer hardware products. He graduated in BA English Honours from the University Of Delhi, and later he learned HTML and WordPress. He also did a certificate course in Hardware and Network Troubleshooting , and a certificate course in Computer Architecture.